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Rewrite the rules

New styles 2025

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Customisable apparel reimagined. Sustainably crafted to fit your story, built to break the mould. 

We've always had one goal, to change things. Shaping, not following trends. We never just made customisable apparel, we reimagined how it should be done. It's always been about you. Inspired by today's inclusive culture we design for your needs, your stories, your vision. For every body, every generation, every occasion. That same uncompromising approach drives our commitment to sustainability. We're proud of what we've built and we're excited to keep moving forward - with you.

From t-shirts to outerwear, we make clothes that do more than fit, they free. Designed with purpose, made for everyone, ready for anything.

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B&C is exclusively sold through a wholesaler network.

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